TVCs Summary of Cement Industry, September 2017

TVCs Summary of Cement Industry, September 2017In September, total 10 Cement brands kept their presence on screen with over 2200 minutes of television commercials. With a TVC duration of 1170 minutes, Holcim Cement stands top among the brands that were endorsed on television during this period. Shah Cement ... Click for more

TVC Scenario of Mobile Handset Brands, September 2017

TVC Scenario of Mobile Handset Brands, September 2017In September, five mobile handset brands kept their presence on screen and aired more than 700 minutes of television commercials in total. Walton Mobile is at the top in the list with over 400 minutes of commercials. Oppo Mobile telecast more than 200 minutes of commercials... Click for more

Lipton Tea Stands Top, September 2017

Lipton Tea Stands Top, September 2017In September, total seven Tea brands telecast over 2800 minutes TV commercials in 25 BD Television. With more than 2100 minutes of commercials, Lipton Tea exceeded all its competitors and placed itself at the top. Seylon Tea aired over 470 minutes of commercials and managed to secure the second position among Tea Brands. Fresh Tea and No.1 Tea telecast 143 and 100 minutes of ... Click for more

News Summary of 10 Banks, September 2017

News Summary of 10 Banks, September 2017In September, total 386 reports related to 10 commercial banks were published on more than 40 national newspapers. BRAC Bank had been mentioned in over 130 news reports at the time. 65 News Reports related to Standard Chartered Bank were published during this period. The dailies covered 43 news related to The City Bank... Click for more

TV News Report on Mobile Phone Operators, September 2017

TV News Report on Mobile Phone Operators, September 2017In September, 168 news reports related to four mobile phone operators were telecast in 27 television channels. The channels produced 68 news reports on Grameen phone, the largest mobile phone operator of the country. 48 news reports of Robi were aired in September, while 33 news reports on ... Click for more

Pran-Rfl Launches Highest New TVCs in September 2017

Pran-Rfl Launches highest New TVCs in September 2017This report will take a look at the new TVCs launched in TV channels during September 2017. 75 new TVCs have been launched by different advertisers in 25 TV Channels. Moreover, 49 new TVCs launched during off-peak hours, while 30 were launched during peak hours. Ready Food was the highest of launching new TVCs from all Categories... Click for more

TVC Scenario of Refrigerators, August 2017

Top Five refrigerators, august 17In August, different brands Refrigerator aired more than 16,200 minutes TVCs in 26 TV channels. The Top refrigerator brands for this month are- Walton more than 3850 minutes, Singer Refrigerator more than 3800 minutes, Jamuna Refrigerator above 2700 minutes, Butterfly Fridge Butterfly Fridge almost 1100 minutes and Konka Refrigerator more than 900 minutes. The highest telecast Ads was the Singer Refrigerator TVC ‘Eid Offer-A Sobai Kat (300 Free Fridge-A Bazi Maat)' more than... Click for more

Advertisement Summary of PRAN-RFL Group, JULY 2017

(TV, RADIO, PRINT MEDIA)

TVC Overview of Pran-RFL Group, July-2017

Pran-RFL Group aired more than 27,100 minutes TVCs in 27 TV Channels of the country in July, 2017. The Top five brands of Pran-RFL Group for this months are- RFL Plastic Pipe more than 2,300 minutes, RFL Chair almost 2,000 minutes, RFL Bearings above 1,100 minutes, RFL Fittings almost 1,000 minutes and RFL Plastic Door more than 950 minutes. The most duration in TVCs of Pran-RFL Group was on Asian TV Channel more than 2,300 minutes, RFL Chair almost 2,000 minutes, RFL Bearings above 1,100 minutes, RFL Fittings almost 1,000 minutes and RFL Plastic Door more than 950 minutes. The most duration in TVCs of Pran-RFL Group was on Asian TV Channel more than..... Click for more

TVC Scenario of Mobile Phone Operators, July 2017

TVC Scenario of Mobile Phone Operators, July 17More than 21,400 minutes TVCs of Mobile Operators have been telecast in 25 TV Channels during July-2017. The top two brands for this months are- Banglalink aired more than 10,800 minutes and Grammenphone aired almost 7,000 minutes TVCs. The highest number of TVCs has been telecast at the time of News broadcast, 4 Mobile Operators aired almost 7,600 minutes and the second was at the time of Movie, above 6,400 minutes. The highest telecast Ads was the Banglalink TVC ‘Ekhon Internet-er .... Click for more

A Review of Radio Commercials, July 2017

A Review of Radio Commercials, July 17In July, more than 32,000 minutes of RDCs have been aired in 12 Radio Stations. More than 170 Brands of around 80 Companies endorsed their products and services on radio at the time. With more than 7,000 minutes of commercials, Pran-RFL Group remained at the top position that is 23% of the total RDCs. Similarly, 2nd position Unilever Bangladesh 21%, 3rd position Banglalink 7%, 4th position R.B. Group 6% and 5th Position Jamuna Group 6% of the .... Click for more

TVCs Overview of Mobile Handsets, July 2017

TVCs Overview of Mobile Handsets, July 17In July 2017, only three Mobile Handsets has spent the month campaigning their ads in TV Channels. Among them, Walton and Oppo are the two main competitors. The top three brands for this months are- Walton mobile aired more than 500 minutes, Oppo mobile aired above 150 minutes and LG mobile aired almost 60 minutes ads. Apparently, the big Mobile Handsets company like Samsung, Huawei, Nokia and Symphony mobile did not campaign in the month of July at all. Walton mobile has conducted its ads in 23 TV channels, but Oppo and LG mobile has conducted their mobile ads.... Click for more

Print Media Advertisement Scenario During Ramadan, 2017

top 5 refrigerator ad duration

In Ramadan, more than 400,000 column-inches of advertisements have been published in 68 newspapers and magazines. Unilever is at the top, among companies, with more than 10,000 column-inches of advertisements. Among 83 categories, services related to banks were advertised most at the time. Total 68 banks published around 60,000 column-inches of advertisements, which is around 15% of the total industry. AB Bank was at the top among these banks with..... Click for more

An Overview: TVC Scenario of Bath Soap Industry June, 2017

top 5 refrigerator ad duration

Bath soaps of 10 brands in total, endorsed their products in 26 TV channels from June 1 to 30. At the time, over 34000 TVCs were aired on 26 television channels with time duration of more than 12000 minutes. Among the brands, Lux soap bagged the number one position with over 10,000 numbers of commercials which consume more than 5,000 minutes in Television. Following Lux, Lifebuoy with almost 7000 TVCs costing around 3,000 minutes. Dettol is in the third position with almost 2400 minutes of commercials and over 12,000 TVCs, which is much higher than Lux.... Click for more

Top Three Shampoo Brands in June, 2017

top 5 refrigerator ad duration

Television is a viable medium for endorsing shampoo brands due to its appeal among the general people. So, the shampoo businesses targeted this media to highlights their brands. It reflected through the total number of commercials of shampoo brands on 22 television channels from June 1 to June 30. Total 14 shampoo brands.... Click for more

TVCs Overview of Mobile Banking Brands, March 2017

 
TVCs Overview of Mobile Banking Brands, March 2017In Bangladesh, at present 5 Banks are campaigning their mobile banking service. Among them, Rocket and bKash are the two main competitors. However, since Rocket is comparatively new in the market and wants to share the subscribers of already established bKash, it has surpassed all other mobile banking campaign by an unbelievable margin. Click for more....

Top Five TVC Product Types with Top Two Products in January 2017

Top Five Product Categories with Top Two ProductsIn January 2017, the top five TVC products are- Cosmetics and Toiletries with more than 77,300 minutes, Ready Food with more than 24,000 minutes, Telecommunication with more than 23,500 minutes, Electric and Electronics with just below 18,000 minutes, and Consumer Products with almost 17,000 minutes.

Report Highlighting Radio Commercial on Chips, 01-15 January 2017

RDC ChipsPotato Chip is always one of the common advertising products in radio. For example, more than 8 hundred minutes of advertisements were played in radio during the first fifteen days of January 2017. Out of total duration, the top brand Cheese Puffs was promoted for over... Click for More

A Summary Report on New TV Advertisements, 01-15 January 2017

NEW AD TVCThis report will take a look at the new advertisements launched in TV during the first fifteen days of January 2017. New advertisements often attract new audience, thus reaching to the maximum numbers of consumers enhancing the image of the company or brand. For example, TV has witnessed launch of...Click for More

Top Beverage Brands in Radio Commercial, December 2016

Beverage RDC DecBeverage commercials tend to appear in greater extent to TV and radio all year round except two or three months during the winter season. More than 20 beverage brands made their endeavors in radio commercial during December 2016. All these brands together promoted over 2.2 thousand minutes of duration. However, the top beverage brand is represented by Clemon with over 5 hundred minutes of duration. The second top ...Click for More