TVC Scenario on the Occasion of Eid-ul-Fitr, 2018

TVC Scenario on the Occasion of Eid-ul-FitrCompanies tend to boost advertising on the occasion of Eid. During the seven-day Eid vacation, 281 companies along with 583 brands telecast approximately 38,704 minutes of TV commercials to endorse their products on television. Unilever Bangladesh Limited was at the top with 18 brands advertised for 7,877 minutes and consumed more than 20% of the total commercials.... Click for more

Jamuna TV Ranks Top Among Television Brands, May 2018

Jamuna TV Ranks Top Among Television Brands, May 2018


TVC Scenario of Top Five Soft Drink Brands, April 2018

Brands, April 2018In April, 19 Soft Drink brands telecast more than 11,500 minutes of TV commercials to endorse their products on television. The top five soft drink brands in the figure aired over 7600 minutes of commercials, which is around 66 % of the total TVC duration of soft drink brands. Mountain Dew is at the top with more than 2500 minutes of commercials. 7up secured the second position with a TVC duration of over 1500 minutes. Cheer Up is at the third with over 1300 minutes of commercials. Sprite and Mojo telecast... Click for more

Lux Soap Ranks Top Among Bath Soap Brands in April, 2018

April, 2018In April, 12 Bath Soap brands telecast over 19,000 minutes of TV commercials to endorse their products on television. The top five Bath Soap brands in the figure aired almost 18,000 minutes of commercials, which is around 94 % of the total TVC duration of bath soaps at the time. Lux is at the top with a TVC duration of over 6500 minutes. Lifebuoy secured the second position by airing almost 5000 minutes of commercials. Dettol is at the third with more than 4000 minutes of commercials..... Click for more

Grameenphone Ranks Top among TVC Brands in March, 2018

Grameenphone Ranks Top among TVC Brands in March, 2018In March, more than 270,000 minutes of commercials were aired on 29 television channels. More than 750 brands of over 350 companies kept their presence on screen at the time.The top five brands, portrayed in the figure, consumed around 25 % of the total TVC duration in March. Grameenphone is at the top with more than 20,000 minutes of commercials. Horlicks secured... Click for more

Top Five Advertising Companies on Radio in March, 2018

Top Five Advertising Companies on Radio in March, 2018More than 150 brands of over 70 companies promoted their products and services via radio in March. More than 36,500 minutes of commercials were aired in 14 radio stations at the time. The top five companies, depicted in the figure, consumed around 45 % of the total RDC duration in March. Pran-RFL Group surpassed all other companies with a RDC duration over 6,300.... Click for more

Scenario of TV Commercials, January 2018

In JScenario of TV Commercials, January 2018anuary, 29 television channels aired more than 255,000 minutes of commercials. More than 750 brands of over 350 companies kept their presence on screen at the time, which is slightly lower compared to the previous month. With more than 72,000 minutes of commercials to promote its 24 brands, Unilever surpassed all other companies by a huge margin and secured the top position among companies like previous month..... Click for more

Scenario of TVCs on Mobile Banking Brands, December 2017.

TVCs duration of the five Mobile Banking BrandsIn December 2017, Mobile Banking Brands have been telecast more than 1100 minutes of TVCs in 12 Channels. Rocket has telecast more than 800 minutes of TVCs where its close competitor bKash telecast almost 40 minutes of TVCs. The rest of the three brands are- Rupali Bank Sure Cash with more than 150 minutes, Tap n Pay more than 50 minutes, FSIBL Sure with above 40 minutes of TVCs. All of the TVCs are mostly telecast during regular program hours and secondly ..... Click for more 

Scenario of TVCs on Body Lotion Brands, December 2017.

TVCs Duration of Body Lotion Brands.In December, more than 8900 minutes of TVCs have been telecast in 24 TV Channels. Only four Brands of four Companies telecast their products on TV at the time. With more than 4100 minutes of TVCs, Vaseline Lotion was at the top position. Parachute Advanced Lotion telecast above 2900 minutes of TVCs and placed itself at the second position. Similarly, Meril Revive Lotion telecast above 1300 minutes of TVCs and placed itself at the third position...... Click for more 

Scenario of TV Commercials on Petroleum Jelly, November 2017.

Scenario of TV Commercials on Petroleum Jelly, November 2017.There are only four petroleum jelly brands which were aired in total 22 TV Channels of the country over the month of November 2017. Four brands aired over 6,500 minutes TVCs. Vaseline brand of Unilever BD Limited ranks top in the list with over 4,800 minutes of TVCs duration. Another brand that promoted a significant figure of TVCs duration was Meril Petroleum Jelly, with more than 900 minutes of duration..... Click for more 

News Report on Mobile Phone Operators, November 2017

News Report on Mobile Phone Operators, November 2017In November, 39 Newspapers has been published above 544 reports on six mobile phone operators in the country. Total 204 reports on Grameenphone were published at the time that consumed more than 4100 column-inches newspaper space. The activities of Robi were covered most at the time, as 221 news reports on Robi were published in November. Banglalink, Teletalk, and Airtel.... Click for more

Report on New TVCs, October 2017

Report on New TVCs, October 2017This report will take a look at the new TVCs launched in TV channels during October 2017. Total 118 new TVCs have been launched by different advertisers in 25 TV Channels. Furthermore, Highest 12 New TVCs have been launched in Independent TV. Ready Food was the highest launching of 18 new TVCs from.... Click for more

News Summary of 10 Banks, September 2017

News Summary of 10 Banks, September 2017In September, total 386 reports related to 10 commercial banks were published on more than 40 national newspapers. BRAC Bank had been mentioned in over 130 news reports at the time. 65 News Reports related to Standard Chartered Bank were published during this period. The dailies covered 43 news related to The City Bank... Click for more