Mobile Phone Operator Advertisement in Print Media, August 2016

Mobile Operator PR


Figure: Mobile Phone Operator Ads in Print Media

Mobile phone operators’ advertisement in Print Media is one of the top ranking advertising categories. For example, almost 11 thousand column-inches of advertising stories were created on mobile phone operator during August 2016. The mobile service providers include Grameenphone, Robi Axiata, Banglalink, Teletalk, and Airtel. Grameenphone ranks top in the list weaving around 2.5 thousand column-inches of advertising stories. The closest competitor Robi Axiata has circulated over 2.4 thousand column-inches, while Banglalink ads covered almost 2.1 thousand column-inches. Government operator Teletalk has boosted up its Print Media advertising sparing over 1.9 thousand column-inches of ads. And Airtel being the last among top 5 has addressed the consumers with almost 1.9 thousand column-inches. However, the top advertising day for mobile phone operators in Print Media was 18 August that perceived over 8 hundred column-inches. Likewise, Bangladesh Pratidin was the top publisher of mobile operators’ ads throughout August. Of the total advertisements, more than 6.7 thousand column-inches were published through inner pages, while more than 2.9 thousand column-inches published through front pages.