Radio Commercial at a Glance, November 01-15 November 2016

RDC Fifteen Days Almost 2 hundred brands honed up their commercials through 12 major radio stations of the country over the period 01-15 November 2016. All these brands together have consumed more than 21 thousand minutes of commercial duration. Interestingly, the top three brands in radio played over 9 hundred minutes of commercials individually. These brands are Grameenphone, Pran Yogurt, and Sunsilk Shampoo. The remaining two brands are mobile phone operators Airtel and Banglalink; the figures of duration are around 8 hundred minutes and over 7 hundred minutes respectively. However, the top advertising hour for radio commercials during this 15-day period was 9 am with almost 1.6 thousand minutes of duration. In the meantime, the top advertising day for radio commercial was 14 November with more than 1.7 thousand minutes of duration. Finally, ABC Radio was the top advertising channel with more than 3.2 thousand minutes of commercial duration.